A boycott against Unilever and other multinationals operating in Israel has worsened the global consumer company's loss of market share in Indonesia, Southeast Asia's largest economy, where it is battling smaller, often cheaper local rivals. Unilever's market share in Indonesia declined to 34.9% in the third quarter from 38.5% a year before. Unilever has struggled to grow market share for nearly a decade as shoppers switch to cheaper local brands. Unilever is aiming for more consistent pricing, getting its products into 'more' and 'better' stores, and improving the way it manages inventory and sells and distributes products online.