Israel is easing import regulations to make it easier for goods from the United States to enter the country, aiming to lower the cost of living. The program, originally launched in 2021, adopts international standards that allow products complying with European regulations to be sold in Israel. Economy Minister Nir Barkat stated that expanding imports from the U.S. will encourage competition, introduce new players into the market, and lower prices for consumers. Israel's largest export market is the U.S., and the potential for increased imports opens the country to a wider range of products.