Jack Schlossberg, the only grandson of President John F. Kennedy, is launching a campaign for Congress in New York's 12th district, bringing his unconventional and provocative social media persona into the political arena. Known for his offbeat humor, candid videos, and sometimes controversial online feuds, Schlossberg has amassed a large following among young people, but has also drawn criticism for his brash style and attacks on both family members and public figures. Despite skepticism from political insiders and establishment figures, Schlossberg is positioning himself as an insurgent candidate, relying on his own instincts and the advice of his mother, Caroline Kennedy, rather than traditional campaign strategists.

Schlossberg's background includes elite education, work as an EMT, stints in business and journalism, and a period of intense physical rehabilitation after a serious back injury. He has openly acknowledged his family's legacy but insists on forging his own path, emphasizing a desire to reconnect the Democratic Party with youth and counterculture. His campaign will test whether the Kennedy name still holds political power in a changing landscape, especially among younger, progressive voters. As he enters the race, Schlossberg faces the challenge of convincing voters that his online antics are part of a deliberate strategy rather than mere performance, and that he is ready for public service.