Saudi Arabia has rapidly surpassed its ambitious tourism goals, welcoming nearly 116 million visitors in 2024—well ahead of its original target for the end of the decade. The government is now aiming for 150 million annual visitors by 2030, positioning tourism as a central pillar of its economic diversification efforts. To attract global investors, the Kingdom has launched a comprehensive investment guide that highlights its unique advantages, including a diverse geography, rich cultural heritage, world-class infrastructure, and major development projects such as Neom and The Red Sea.

Significant investments from sovereign funds, supportive financial programs, and streamlined visa policies have made Saudi Arabia one of the most attractive destinations for tourism investment. The country has also expanded its visa schemes, making travel easier for visitors from dozens of countries and encouraging longer stays. These efforts, combined with a focus on sustainability and innovation, are reshaping Saudi Arabia's tourism landscape and establishing it as a global leader in the sector.