Companies are pulling their ads from X (formerly known as Twitter) after Elon Musk's antisemitic posts and responses sparked condemnation. Disney is the latest company to withdraw its advertisements, joining Apple, Comcast/NBCUniversal, the European Union, IBM, Lionsgate Entertainment, Paramount Global, and Warner Bros. Discovery. Musk agreed with a post claiming Jewish people were promoting 'hatred against whites' and also supported the idea of 'reverse racism against white people.' Advertisers, social rights organizations, and the White House have criticized Musk's comments. Despite X's CEO's commitment to combatting antisemitism, a report from Media Matters For America revealed that ads from major companies were placed next to white supremacist and antisemitic content. Musk threatened to sue Media Matters, but the non-profit responded by stating they would win if sued.