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Yuval Soiref to market Mike Tyson medical cannabis in Germany

Israeli businessman Yuval Soiref has partnered with boxer Mike Tyson to market Tyson 2.0 medical cannabis in Germany. This comes after Germany legalized the use of cannabis on April 1, 2024. Soiref's company, Phcann, specializes in marketing medical cannabis brands of sports stars. The exclusive marketing agreement also includes the UK, subject to regulatory conditions. Tyson 2.0 products are already available in Germany, coinciding with the Euro 2024 tournament. Soiref aims to expand Phcann's presence in the medical cannabis market in Europe and Australia.

Original article source: https://en.globes.co.il/en/article-yuval-soiref-to-market-mike-tyson-medical-cannabis-in-germany-1001483991
Source Id: 8218778717

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