Gold prices in Ahmedabad reached a new high of Rs 77,300 per 10gm, following the international trend where rates touched a record high of $2,635.16 per troy ounce. The rise in gold prices can be attributed to the interest rate reduction by the US Federal Reserve and ongoing geopolitical uncertainty. Despite the import duty cut, precious metal prices continue to rise. Bullion traders expect investors to book profits in the coming days due to the steep rise in prices. Jewellers are concerned about the demand in the upcoming auspicious muhurats and wedding season.