Zaied, a 45-year-old Arab entrepreneur, has transformed the Israeli fashion landscape with his luxury dress store specializing in evening and bridal gowns. Since its opening in 2019, the store has become a unique destination, attracting women from diverse backgrounds, including ultra-Orthodox, secular, Arab, Muslim, Christian, and Jewish communities.
Zaied describes his store as an 'island of sanity' amid the complexities of Israeli society, offering a welcoming space for women of all ages and faiths. The store's impact is evident in its ability to draw customers from across the country, including both affluent families and organized groups from more remote areas.

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