Women eating large amounts of food on camera is challenging long-held societal expectations about femininity and eating habits. The trend, called mukbang and originating in South Korea, features women confidently consuming food in front of an audience. This act is seen by many as a subtle form of rebellion against the idea that women should eat delicately or restrict themselves. By embracing mukbang, these women are redefining norms and asserting autonomy over how they present themselves and their appetites.