Lamborghini achieved its highest-ever annual sales in 2025, delivering 10,747 vehicles worldwide despite a challenging global economic environment and without contributions from its newest model, the Temerario, which is already sold out into 2026. The brand's success was driven by its disciplined approach to exclusivity, limited production, and long waiting lists, rather than aggressive expansion. Key to this record year were the hybrid Revuelto supercar and the Urus SE, a plug-in hybrid SUV, both of which resonated strongly with buyers seeking a blend of performance, prestige, and future-facing technology. Lamborghini's careful shift toward hybridisation, rather than full electrification, reassured customers and reinforced its reputation for drama and desirability. Even as other luxury brands faced headwinds, Lamborghini's strategy of controlled growth and unwavering brand identity secured its position at the pinnacle of the luxury automotive world.