The cost of dining out at major restaurant chains in the United Kingdom has surged dramatically over the past five years, with some popular dishes nearly doubling in price. Pizza Express, for example, has raised the price of its margherita pizza by more than 50 percent since 2020, while similar increases have been seen at Wagamama's, Nando's, and Frankie and Benny's. These price hikes are largely attributed to soaring ingredient costs, higher wages, increased taxes, and persistent inflation in the hospitality sector.

The pandemic, supply chain disruptions, and global events such as the war in Ukraine have contributed to rising food and energy costs, putting pressure on both businesses and consumers. Many restaurants have been forced to pass these costs onto diners, making eating out less affordable and increasingly seen as a luxury rather than a regular treat. As a result, supermarkets are experiencing increased demand for premium ready meals as families seek more budget-friendly options.

Industry experts warn that the hospitality sector may become more polarised, with premium brands thriving and mid-market chains struggling to compete. Calls are growing for government intervention to ease the tax burden and support businesses, as further cost increases could make dining out even less accessible for many households.