Central Saint Martins college in London recently hosted a symposium titled 'New Directions from the Middle East and Asia,' focusing on the cultural transformation underway in Saudi Arabia. Organized by Ghadah Alharthi, the event brought together experts and creative professionals for panel discussions on how Saudi arts, culture, and innovation are shaping the future of creativity across the region. The symposium emphasized the importance of developing people as a foundation for cultural innovation, highlighting the role of cultural institutions in nurturing emerging talent and supporting the creative economy. Featured participants included prominent artists, cultural leaders, and innovators from Saudi Arabia, Bahrain, the United Kingdom, and the United States, who shared insights on the growing influence of Saudi culture in connecting the Middle East and Asia to the wider world.