Ben Cohen, co-founder of the iconic ice cream brand, has publicly criticized parent company Unilever for blocking a proposed flavor intended to show solidarity with Palestine. Despite the flavor's message of 'permanent peace,' Unilever vetoed the idea, citing concerns over timing. In response, Cohen is launching the watermelon sorbet himself under his activist label, Ben's Best, referencing the colors of the Palestinian flag.

This move comes amid ongoing tensions between Ben & Jerry's founders and Unilever, which has owned the brand since 2000. Disputes have included the firing of Ben & Jerry's chief executive, threats to cut funding for the founders' charitable foundation, and disagreements over the company's support for progressive causes. Cohen has accused Unilever of stifling free speech and prioritizing corporate interests over activism.

Ben & Jerry's has a history of supporting social justice movements, from backing Black Lives Matter to protesting for gay marriage rights. The latest controversy highlights the continuing struggle between the brand's activist roots and its corporate parent, as Cohen and his co-founder Jerry Greenfield distance themselves from the company amid mounting frustrations.