Former NRL media personality Tiffany Salmond, who survived the recent Bondi Beach mass shooting, is urging Australians to change how they respond to such attacks. Drawing inspiration from New Zealand's response to the Christchurch massacre, Salmond calls for the media to stop naming and showing images of the alleged attackers, arguing that denying them notoriety is the greatest punishment. Salmond recounted her harrowing experience of fleeing the scene and taking refuge in a police station, expressing deep sympathy for the victims and their families. She believes that refusing to give attention to perpetrators can help communities reclaim power and prevent future violence from being glorified.