Anis Sajan, known as 'Mr Cricket UAE', has launched a new Dubai-based digital media house dedicated to cricket under the Mr. Cricket UAE Media Group. The launch event drew notable guests, including England's World Cup-winning players and a message from former Australian cricketer Michael Hussey, who originally bore the 'Mr Cricket' nickname. Sajan, who rose from humble beginnings in Mumbai to become vice-chairman of the Danube Group, has long been passionate about cricket, previously supporting local teams and hosting international matches in the UAE.

The new platform aims to provide in-depth coverage, community stories, and viral content focused on cricket in the Gulf region, an area experiencing rapid growth in the sport. Sajan acknowledges the strength of established cricket media but sees an opportunity to spotlight the UAE's expanding role in international cricket. The initiative marks the Danube Group's entry into the digital sports media market, leveraging its regional influence and Sajan's connections within the cricketing world. Observers are keen to see how the platform will distinguish itself among global cricket media brands.