A billboard in Times Square declaring 'Jesus is Palestinian' has sparked outrage among New Yorkers and social media users, who have called it 'embarrassing' and 'inflammatory.' The campaign, launched by the American-Arab Anti-Discrimination Committee ahead of Christmas, aims to raise awareness about Gaza and features digital messages referencing the geographical and cultural origins of Jesus, including passages from the Quran.

Critics argue that the billboard is historically inaccurate and divisive, with some pointing out that Jesus was Jewish and that the region was known as Judea under Roman rule. The campaign has been labeled as 'political branding' by many, with visitors and online commentators expressing frustration over its timing during the holiday season.

The committee's director defended the billboard, stating its purpose was to spark conversation and highlight cultural similarities between Christian, Arab, and Muslim communities. Meanwhile, Pope Leo lamented the conditions in Gaza during his Christmas homily, and Bethlehem saw its first festive Christmas in years as worshippers gathered for mass and celebrations.