Industry leaders at a major forum in Riyadh have highlighted Saudi Arabia's rapidly expanding retail sector, describing its potential as unmatched globally. The Kingdom's Vision 2030 plan, along with targeted investments and collaborations, is driving significant transformation and attracting both local and international brands. Experts noted that Saudi Arabia's openness to new ideas and its young, globally aware population are fueling demand for innovative and experience-driven retail destinations.

Executives from major companies emphasized the shift toward entertainment and community-focused retail, with initiatives aimed at supporting local consumers and enhancing social impact. The sector is also seeing a balance between global expertise and local knowledge, which is contributing to the success and dynamism of Saudi Arabia's retail market. As the country continues to evolve, it is positioning itself as a key hub for retail, sports, entertainment, and tourism in the region.