Amit Sood reflects on the evolution of Google Arts & Culture, which began as a traditional art project and has since expanded to include diverse cultural elements such as food, sport, and travel. Recent innovations include using artificial intelligence to generate regional food pairings and creative projects like AI-generated music inspired by artworks. Sood emphasizes that technology, especially artificial intelligence, is being used to preserve and reimagine cultural heritage, not to replace artists or institutions. The platform collaborates closely with museums and artists, helping digitize collections, train curators, and make art more accessible and engaging to a global audience. Exciting new partnerships and projects, particularly in India, continue to broaden the reach and impact of art and culture online.