Dubai Basketball, a team formed less than two years ago, is set to make history as the first club from the Emirate to compete in the EuroLeague, one of the world's top basketball competitions. The team's rapid ascent has been driven by Dejan Kamenjašević, who arrived in Dubai with a vision to build a franchise capable of reaching the sport's highest levels. After establishing a successful academy and partnering with influential local figures, Dubai Basketball quickly secured a place in the ABA League and, following a strong debut season, was granted a five-year EuroLeague license.

The club has attracted notable talent, including players with experience in the National Basketball Association and top European teams, thanks to its growing reputation and the appeal of EuroLeague competition. While the move has sparked debate about the team's place in a European league, supporters argue that Dubai's inclusion reflects the evolving landscape of international basketball. As the team prepares for a demanding season with extensive travel and high-profile opponents, questions remain about its ability to build a loyal fan base in a city with little basketball tradition. Nevertheless, Dubai Basketball's story is seen by many as a testament to ambition and the potential for rapid growth in new markets.