A group of Colombian social media personalities with large global followings has arrived in Israel as part of a government-led initiative to showcase the country beyond its political controversies. The visit was organized by the foreign ministry under the leadership of Gideon Sa'ar, who has prioritized public diplomacy and secured funding to improve Israel's international image. By inviting these influencers, Israel aims to reach younger audiences and encourage tourism, especially in light of strained diplomatic ties with Colombia. The effort reflects a broader strategy to present more personal and relatable aspects of Israel to the world.