Israel Premier-Tech will rebrand as the NSN Cycling Team for the 2026 season, following pressure to move away from its Israel-linked identity. The new team will be co-funded by sports and entertainment company NSN, founded by Andres Iniesta, and Swiss investment fund Stoneweg. The rebranded squad will be based in Spain but registered in Switzerland, with several sponsors and riders departing amid the transition. The team is set to unveil its new look and race program soon, and is expected to sign notable riders for the upcoming season.
image sourced from original article at https://www.nytimes.com/athletic/6824284/2025/11/20/israel-premier-tech-rebrand-nsn-2026/Original article source: https://www.nytimes.com/athletic/6824284/2025/11/20/israel-premier-tech-rebrand-nsn-2026/
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