Family-run jewellers in Yorkshire, such as Aladdin's Cave in Leeds, are experiencing a surge in global demand for British antique jewellery. Once a niche interest, antique pieces are now attracting buyers from countries including China, America, Australia, and the Middle East. The business, established over four decades ago, has seen its market shift significantly, with online platforms playing a key role in reaching international customers.

The appeal of antique jewellery is growing, particularly among younger people who value sustainability and ethical sourcing. Many customers seek unique items with history, preferring antique diamonds over newly mined or lab-grown alternatives. Increased competition online highlights the rising popularity of these treasures, as more sellers respond to the demand for distinctive, responsibly sourced jewellery.