Super Bowl LX began at Levi's Stadium in Santa Clara, California, featuring a highly anticipated matchup between the Seattle Seahawks and the New England Patriots. This marks the Seahawks' return to the championship game for the first time since their 2015 defeat to the Patriots, while the Patriots are making their first final appearance since the departure of their legendary quarterback. The event opened with a performance of the national anthem by Charlie Puth, accompanied by a dramatic air show.

In addition to the on-field action, the Super Bowl spotlighted a campaign against antisemitism. Philanthropist Robert Kraft's Blue Square Alliance Against Hate previewed a powerful commercial addressing antisemitism, set to air during a future Super Bowl. The ad depicts a Jewish student facing harassment at school, with a message of solidarity and support from a fellow student.