Tortoise Media is set to relaunch The Observer this weekend, with a dedicated website launching on Friday and the first print edition under Tortoise's ownership hitting newsstands on Sunday. The Observer will become Tortoise Media's flagship brand, with the Tortoise name being retained as a sub-brand for digital content. The new website will focus on making sense of the headlines and will maintain its investigative and internationalist editorial identity. A full relaunch, including a mobile app and paywall, is expected in the coming months. Tortoise has pledged to invest £25 million into The Observer.