Niccolo Maisto, chief executive of a leading esports and video game entertainment company, discussed the transformative impact of his organization's acquisition by Savvy Games Group and the resulting growth in the global esports industry. He highlighted Saudi Arabia's rapid emergence as a powerhouse in gaming, driven by government initiatives and a strong appetite for both recreational and professional esports. The company is expanding its presence in the Kingdom by establishing a local broadcast hub, adapting core platforms for the region, and focusing on nurturing local talent through Arabic content and tournaments. These efforts align with Saudi Arabia's broader goals of economic diversification and youth empowerment, aiming to position the country as a global leader in esports. The company also played a pivotal role as the official operating partner of the Esports World Cup, overseeing its operations and production.