Lombok, located just east of Bali, is emerging as Indonesia's next premier tourist destination, offering a tranquil alternative to its bustling neighbor. Known as the Island of a Thousand Mosques, Lombok attracts visitors with its pristine beaches, lush landscapes, and deep-rooted Islamic heritage, making it especially appealing for halal tourism. The island's Gili Islands offer privacy and exclusive experiences, while Mandalika in the south has transformed into a vibrant leisure hub with resorts, nightlife, and international events.

With its untouched natural beauty and a wide range of activities from surfing and hiking to cultural exploration, Lombok is drawing travelers from the Middle East, Australia, and Europe. The Indonesian government is actively promoting Lombok as the 'new Bali,' aiming to diversify the country's tourism industry and provide visitors with unique, family-friendly experiences in a serene environment.