Lebanese fashion designer Georges Hobeika is marking 30 years since founding his namesake brand, with celebrations including a reflective documentary and a showcase of the house's evolution on social media. Georges and his son, Jad Hobeika, who serves as creative director, shared insights into their creative partnership and the ongoing mission to uphold and enhance the brand's legacy. Established in Beirut in 1995, the fashion house has become renowned for its meticulous craftsmanship and elegant designs, regularly appearing on international runways and red carpets. Celebrities such as Jennifer Lopez, Beyonce, Taylor Swift, and Serena Williams have all worn Hobeika's creations, underscoring the brand's global influence.