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TikTok's 'Millennial Baroness' Starts to Branch Out

Leonie von Ungern-Sternberg, a 29-year-old descendant of a centuries-old German-Baltic noble family, has gained a following on TikTok by sharing candid insights into her life as a modern baroness. Through her 'Millennial Baroness Diaries,' she demystifies aristocratic life, discusses her international upbringing, and addresses both her family's complicated history and her own personal challenges. Von Ungern-Sternberg emphasizes the importance of democratizing knowledge around culture, privilege, and confidence, aiming to make these topics accessible to a wider audience. Recently, she has expanded her content to include personal interests such as classical music, books, and the ethics of artificial intelligence, while continuing to engage openly with her followers about her experiences and vulnerabilities. As she completes her business degree and considers her next steps, von Ungern-Sternberg remains committed to sharing her journey and encouraging cultural literacy.

Original article source: https://www.nytimes.com/2025/11/09/style/millennial-baroness-tiktok.html
Source Id: 2025-11-887348348

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