Pullman, a hospitality brand under the Accor Group, has unveiled a global rebrand as it targets operating over 220 hotels worldwide, with a strong focus on Saudi Arabia and the Gulf as priority markets. The rebranding reflects a shift from traditional business hotels to vibrant spaces for cultural exchange, creativity, and meaningful connections, aligning with the evolving expectations of premium travelers, especially the younger demographic in the region. The new Pullman identity incorporates design elements inspired by the brand's heritage, such as the Pullman Portal, while integrating local cultural influences to create immersive experiences for guests. This expansion supports Saudi Arabia's Vision 2030, aiming to boost tourism and hotel investment, and positions Pullman as a leader in modern premium hospitality, offering innovative events, personalized services, and culturally rich environments.