Jimmy Donaldson, known as MrBeast, has become the world's most prominent YouTube creator, amassing nearly half a billion subscribers over 13 years. In recent years, he has diversified beyond YouTube, building a business empire valued at over $5 billion that includes chocolate, toys, banking, and even a theme park in Saudi Arabia. His company, Beast Industries, now spans content creation, consumer goods, and a new platform connecting creators with major marketers.

Donaldson continues to champion YouTube as the premier platform for reaching massive audiences and selling products, while expressing skepticism about the quality of content on TikTok. Despite his fame, he emphasizes that his brand's success is driven by ambitious video concepts rather than his personal identity. He also prefers to use his influence for positive causes, such as ethical sourcing for his snack brand, rather than engaging in political debates.