Fitness influencer Ashy Bines has faced backlash after referencing the recent Bondi attack in a social media post promoting her wellbeing podcast and program. Bines expressed sympathy for those affected by the tragedy and encouraged followers feeling emotionally impacted to subscribe to her paid service, sparking criticism from many online who accused her of exploiting the event for personal gain.

Social media users condemned Bines for what they described as insensitive and opportunistic behavior, with some calling her actions 'disgusting' and 'foul.' The controversy comes in the wake of the Bondi attack, which left fifteen dead and dozens injured during a Jewish Hanukkah celebration. Bines has not yet responded to requests for comment.