Artificial intelligence adoption in Middle East workplaces has surged, with 75 percent of employees using AI tools at work over the past year, surpassing the global average. A recent survey by PwC reveals that the region is leading in integrating AI into daily workflows, driven by strong government and corporate digital transformation initiatives. Employees are not only embracing AI, but also prioritizing job security and skills development, with a significant majority reporting increased productivity, creativity, and higher-quality work.

Younger employees, particularly millennials and Gen Z, are at the forefront of AI usage, demonstrating greater confidence and adaptability to technological change. Skills development is a key focus, as most workers seek opportunities to build transferable skills and value job security. Despite high engagement levels, many employees report feeling fatigued and overwhelmed, highlighting the need for balanced workloads and wellbeing support.

PwC recommends that organizations maintain momentum by clearly communicating AI deployment strategies, investing in continuous skills development, and fostering a culture of agility and innovation. Companies are encouraged to prioritize flexibility, autonomy, and employee wellbeing to sustain high performance and retain talent in a rapidly evolving labor market.