The enduring rivalry between Cristiano Ronaldo and Lionel Messi has evolved beyond football, now encompassing wealth, brand influence, and global fame. In 2025, Ronaldo and his partner Georgina Rodríguez lead financially, with a combined net worth exceeding $1.3 billion, thanks to lucrative contracts, endorsements, and business ventures. Rodríguez has also established her own brand through modeling and media projects.
Lionel Messi and Antonela Roccuzzo, while trailing in net worth, remain highly influential. Messi's move to the United States has significantly boosted football's popularity there, and Roccuzzo contributes through fashion and social media ventures. Their combined presence keeps them among the sport's most powerful couples.
As the 2026 World Cup approaches, both players continue to shape the sport on and off the field. Their ongoing rivalry, fueled by achievements, public appearances, and brand activities, ensures their names remain central to global football discussions.




