GoFundMe's chief executive, Tim Cadogan, has highlighted a surge in donations on the platform during the festive season, but also expressed concern over the growing number of fundraisers for essential living costs as the cost-of-living crisis deepens. He noted that requests for help with rent, utility bills, food, and fuel have risen by about 20 percent, reflecting a global trend that extends beyond the United Kingdom. Local businesses are also increasingly turning to the platform to avoid closure, and policymakers are seeking insights from GoFundMe's data to better understand societal challenges.

Despite economic pressures, Cadogan observes that generosity continues to rise, with millions of people donating even as their own budgets are squeezed. He emphasized the platform's commitment to transparency regarding fees and its refusal to sell data or run advertising. Cadogan believes that the act of helping others is a defining human trait, and that platforms like GoFundMe play a crucial role in enabling communities to support one another during difficult times.