Nigel Farage has announced that Reform UK will spend £5 million in the run-up to May's local elections, aiming to convert strong polling numbers into electoral success. The party's campaign will focus heavily on direct mail and social media, targeting voters who did not participate in the last general election. Farage acknowledged that his leadership could be questioned if the party fails to achieve significant results, emphasizing the high stakes for himself and other political leaders. He also dismissed recent allegations about his past as having no impact on the party's support, suggesting they may even strengthen his core base.