Ziv Sherman began his journey in the food industry by making jam at home, inspired by a simple recipe found online and a chance encounter at a greengrocer. Over the years, he transformed his homemade creations into Alalechem, a leading Israeli brand that now dominates the country's pesto spread market and produces a wide variety of refrigerated spreads. Sherman's path was marked by personal and financial hardships, including family tragedy, mounting debts, and the struggle to keep his business afloat during difficult times.

Despite these challenges, Sherman credits his resilience to the unwavering support of his family and employees, as well as key partnerships with major distributors. His innovative approach, such as developing allergy-friendly and kosher spreads, has helped the brand stand out in a competitive market. Today, Alalechem produces tens of thousands of units daily and continues to expand, with new products like the Petit Beurre spread dedicated to his late parents. Sherman's story is one of perseverance, creativity, and a deep emotional connection to his craft, with hopes to give back to the community in the future.