Basketball has long struggled to gain a foothold in London, with the London Lions serving as the city's only professional team and facing numerous challenges, from underfunding to lack of infrastructure. Lenz Balan, the Lions' president, has worked tirelessly to build the team's presence and foster local enthusiasm, even as the club has faced financial instability and near-bankruptcy. Despite these setbacks, basketball is the fastest-growing sport among children in London, and both local government and private investors are beginning to see its potential.

Now, the National Basketball Association is planning a major expansion into Europe, with London targeted as a key market for a new league featuring permanent teams in major cities. This move could bring significant investment, new arenas, and increased visibility to the sport in the United Kingdom. While the future of the Lions in this new landscape is uncertain, Balan and his team are hopeful that the arrival of the National Basketball Association in London will serve as a catalyst for growth, helping to establish the city as a true basketball hub and inspiring the next generation of players and fans.