Meta is shifting its strategy by introducing paid features on Instagram, Facebook and WhatsApp, moving beyond its traditional free offerings. The company plans to test a range of premium subscriptions, each tailored to the individual platform, providing advanced creative, productivity and artificial intelligence tools while keeping the core experience free. Among the new features under consideration are anonymous story views, unlimited audience lists and enhanced video creation tools powered by artificial intelligence, with deeper integration of its recently acquired Manus agent.

Unlike the existing verification service, these new subscriptions are aimed at everyday users, not just creators or businesses. Meta is taking a trial-and-error approach, listening to user feedback and adjusting its offerings to find what truly appeals to its audience. While the company hopes these subscriptions will boost revenue, it faces the challenge of convincing users to pay for features in an increasingly crowded subscription landscape.