Jomana R. Alrashid, chief executive of Saudi Research and Media Group, emphasized at an investment summit that artificial intelligence cannot replace human creativity in journalism and content creation. She highlighted the irreplaceable role of journalists in storytelling, investigative reporting, and distinguishing fact from misinformation, even as artificial intelligence transforms media workflows through translation, documentary production, and fact-checking.

Alrashid noted that the future journalist must blend editorial skills with data literacy, reflecting the growing importance of data in understanding audiences. She also discussed how artificial intelligence enables Middle Eastern media to reach global audiences in multiple languages and formats, expanding beyond traditional boundaries.

Addressing shifts in advertising, Alrashid described how social media now dominates revenue, prompting media groups to diversify into new content verticals like sports, lifestyle, and music. She stressed the need for innovative content and commercial strategies, including events tied to established brands, to counter declining traditional advertising. Alrashid concluded by expressing optimism about the future, while acknowledging the ongoing disruption and opportunities presented by artificial intelligence.