Former basketball star Isiah Thomas has launched a new kosher Champagne line in partnership with France's historic Cheurlin Champagne House. The collection, made without added sugar and certified kosher, will debut at the Kosher Food & Wine Experience in New Jersey. This move expands Thomas's role as owner-operator of Cheurlin Champagne and marks a significant step in bringing ultra-premium kosher wines to a broader audience. The new line features two offerings: a crisp Pinot Noir-Chardonnay blend and a zero-dosage Blanc de Blancs, catering to both purists and health-conscious consumers. The launch reflects Thomas's commitment to honoring tradition while pushing wine culture forward, and positions Cheurlin as the largest Black-owned Champagne company in the world.