Democratic lawmakers and strategists in South Carolina are already thinking ahead to the 2028 presidential primary, underscoring the state’s likely early and influential role in selecting the party’s nominee. At a recent gathering in Charleston, participants candidly assessed the party’s challenges and discussed how national Democrats can better connect with voters in a state that often diverges from national party conversations.

Attendees emphasized that future candidates should focus less on lengthy policy proposals and more on authenticity, shared values and memorable messaging. Rather than unveiling detailed plans, they argued, contenders should prioritize personal connection and clear communication, building community first and directing voters to policy specifics elsewhere.

Strategists also urged campaigns to make political engagement more culturally vibrant and community-oriented, especially by reaching key constituencies such as Black women through engaging social events. They warned Democrats not to cede themes of faith, patriotism and optimism to Republicans, stressing that successful candidates in South Carolina must lead with joy, belief in a better future and respect for the state’s religious and cultural identity.