French Algerian model Loli Bahia has reunited with Swedish fashion giant for its Spring/Summer 2026 campaign, sharing a series of daytime and evening looks on social media. The collaboration marks another chapter in her ongoing relationship with the brand, following her appearance in its Autumn/Winter 2024 campaign.

Bahia has built an impressive portfolio working with leading luxury houses including Chanel, Givenchy, Lanvin and Valentino, while maintaining a close partnership with Saint Laurent and Yves Saint Laurent Beauty. Signed to Women Management Paris, she made her runway debut at Louis Vuitton's Fall/Winter 2021 show and later appeared in the brand's campaign. Her breakout season came during Spring/Summer 2022, when she walked in 65 shows.

The fashion retailer has also continued its regional outreach, recently launching a new performance-focused running collection in Gulf stores and previously collaborating with Palestinian Chilean singer Elyanna. The singer made history in 2023 as the first Palestinian and first Arabic-language artist to perform at the Coachella music festival and has also shared the stage with British band Coldplay in several major cities worldwide.