An opinion piece argues that Israeli political parties must prioritize improving Israel's global image as international criticism and antisemitism rise sharply. The author contends that English-speaking voters in Israel should demand stronger public diplomacy efforts, especially as global perceptions of Israel have deteriorated significantly since the war that began on October 7 and the subsequent conflict involving Iran.

Recent polling shows a dramatic shift in American public opinion, with a majority now viewing Israel negatively, particularly among younger adults and members of the Democratic Party. The article warns that this trend poses a serious strategic and moral challenge, especially for Jewish communities abroad facing increased hostility.

Prime Minister Benjamin Netanyahu acknowledged in a recent interview that Israel has not effectively countered what he described as misinformation and propaganda. The government’s lawsuit against a major American newspaper over a column alleging misconduct by Israel is presented as part of a broader effort to push back against damaging narratives and challenge international media coverage.

The author concludes that regardless of election outcomes, the next government must treat public diplomacy as a central priority. This includes proactively defending Israel’s actions, considering the impact of security decisions on global opinion, and safeguarding Jewish communities worldwide.