Virgil van Dijk and Mohamed Salah's off-field value to Liverpool is as important as their on-field performance. Both players have brand appeal, large social media followings, and positive reputations, which contribute to the Liverpool brand. Salah's global reach and ability to connect with the Arab world make him a valuable asset for the club. Van Dijk's commanding presence and off-field activities also make him a marketable player. Their longevity with the club and their success on the field make them attractive to sponsors and partners. Their off-field value only enhances their status as club legends.