Turki Al-Sheikh, the head of Saudi Arabia's General Entertainment Authority, has become the most powerful figure in boxing, using his position and the country's vast wealth to transform the sport. Al-Sheikh has played matchmaker for high-profile fights and purchased The Ring magazine, becoming a central figure in the boxing world. However, behind the glitz and glamour, Al-Sheikh is also central to a regime that rules with an iron fist, with allegations of human rights abuses and political detainments. Critics argue that Al-Sheikh's role in boxing is part of a broader strategy to improve Saudi Arabia's international image.