The popular European energy drink Hell has officially launched in Israel, offering its Classic and Apple flavors to local consumers. Known for its high caffeine and taurine content, as well as five B-group vitamins, Hell positions itself as a premium product in the energy drink market. Despite benefiting from recent import reforms that make it easier to bring European products into Israel, Hell will not be the cheapest option available. The drink will be priced between established local brands, with BLU remaining the most affordable energy drink on the market.