Oman's hospitality sector reported strong growth in the first half of 2025, with hotel revenues rising by 18 percent and tourist arrivals reaching 1.14 million. This surge is attributed to enhanced infrastructure, new flight routes, luxury resorts, and targeted marketing initiatives, which have boosted the country's appeal as a travel destination. The growth aligns with Oman's economic diversification strategy, aiming to reduce reliance on oil and foster sustainable tourism. Investment in tourism infrastructure and strategic collaborations are expected to further increase visitor numbers, with projections indicating continued momentum through the rest of the year. The positive trend benefits not only hotels but also related sectors such as transportation, food and beverage, and cultural industries, supporting broader economic development.