Sephora has decided to remove Huda Beauty from its upcoming fall 'Experts' campaign, a move that has sent shockwaves through the beauty industry. The decision follows backlash over a now-deleted social media post by Huda Beauty's founder, which contained controversial and factually incorrect conspiracy theories related to global events and antisemitism. Critics and advocacy groups quickly condemned the statements, prompting Sephora to act swiftly and distance itself from the brand for this major campaign.

While Huda Beauty products remain available in stores for now, the exclusion from one of Sephora's most prominent campaigns marks a significant shift in their partnership. This incident highlights how quickly public statements can impact business relationships and underscores the importance of accountability in the beauty world.