After the events of October 7, scrutiny intensified over Qatar's alleged support for terrorist groups and its financial ties to Gaza. In response, the Al-Thani family mobilized a network originally established for the World Cup to reshape Qatar's global image. Investigators have found that advisers close to the Israeli Prime Minister played a role in advancing Qatar's agenda, utilizing retired intelligence officials to help counter accusations and manage the country's reputation. These efforts highlight the complex interplay between political interests and international perceptions in the aftermath of regional conflict.