Canadian company Premier Tech has ended its sponsorship of the Israel PT cycling team following a series of pro-Palestinian protests at major international races. The firm stated that ongoing controversies had overshadowed the original purpose of its sponsorship, making continued support impossible. Team owner Sylvan Adams, who previously acted as an unofficial ambassador for Israel, has stepped back from daily operations amid the fallout. The cycling team, which had achieved notable successes in recent years, agreed to remove 'Israel' from its name after Premier Tech's request, but the partnership was ultimately dissolved.